PETA

PETA_Main

PETA_Main



Scientists did years of research to discover the truth: fish are much more like people than most people realize. We don’t think it will take tests and studies to convince the public, however. Our campaign demonstrates how a minor adjustment to an image can portray fish in a whole new light.


Scientists did years of research to discover the truth: fish are much more like people than most people realize. We don’t think it will take tests and studies to convince the public, however. Our campaign demonstrates how a minor adjustment to an image can portray fish in a whole new light.




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Print


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PETA_Print_1

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PETA_Print_2

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PETA_Print_3

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PETA_Print_4



OOH

These pop-up maps are designed for public parks and footpaths.


OOH

These pop-up maps are designed for public parks and footpaths.


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PETA_OOH



APP – Coral Towne

Our mobile App allows users to develop lasting relationships with the fish they see at the Virginia Aquarium and Marine Science Center, or similar destinations. Fish in a participating tank are tagged with RFID chips, similar to those used to identify household pets. When visitors return home, the App allows them to watch their favorite fishes’ behavior in real time.


APP – Coral Towne

Our mobile App allows users to develop lasting relationships with the fish they see at the Virginia Aquarium and Marine Science Center, or similar destinations. Fish in a participating tank are tagged with RFID chips, similar to those used to identify household pets. When visitors return home, the App allows them to watch their favorite fishes’ behavior in real time.


PETA_APP_1

PETA_APP_1

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PETA_APP_2



Google+

Fish are social, and so is our campaign. Co-branding with Google+ allows us to place content within their service. Ads on other sites will direct users to our Google+ page.


Google+

Fish are social, and so is our campaign. Co-branding with Google+ allows us to place content within their service. Ads on other sites will direct users to our Google+ page.


PETA_Google+

PETA_Google+

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