The American Institute of Architects

AIA_Main

AIA_Main



Architecture is one of the fine arts, but these days, it’s easy to forget. We see bland, rectangular offices and malls and think of architects as utilitarians rather than creatives. Our campaign for the American Institute of Architects encourages young people to correct this thinking and save the art of architecture.


Architecture is one of the fine arts, but these days, it’s easy to forget. We see bland, rectangular offices and malls and think of architects as utilitarians rather than creatives. Our campaign for the American Institute of Architects encourages young people to correct this thinking and save the art of architecture.




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Print


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AIA_Print_1

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AIA_Print_2

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AIA_Print_3



Partnership

Jerseys and bobbleheads depicting sports arena architects will be handed out on game day, along with a message that explains how these individuals left their mark on the sports world.


Partnership

Jerseys and bobbleheads depicting sports arena architects will be handed out on game day, along with a message that explains how these individuals left their mark on the sports world.


AIA_Partnership

AIA_Partnership



Google Maps

We partner with Google to add legendary architects to the interface of its popular Maps app. Tapping the image reveals more.


Google Maps

We partner with Google to add legendary architects to the interface of its popular Maps app. Tapping the image reveals more.


AIA_GoogleMaps

AIA_GoogleMaps



I designed the Stan Musial Veterans Memorial Bridge in St. Louis, saving commuters an average of thirty minutes a day. Over the years, I’ve helped millions of people eat more breakfast, get more day-light, and read longer bedtime stories to their kids. I’m Tim Cahill, and I left my mark.


I designed the Stan Musial Veterans Memorial Bridge in St. Louis, saving commuters an average of thirty minutes a day. Over the years, I’ve helped millions of people eat more breakfast, get more day-light, and read longer bedtime stories to their kids. I’m Tim Cahill, and I left my mark.



Mobile

Thanks to historical photos from the AIA, users will be able to take a virtual tour of their city as it appeared in the past. Historic buildings will be clickable, allowing users to learn about the structures and their architects.


Mobile

Thanks to historical photos from the AIA, users will be able to take a virtual tour of their city as it appeared in the past. Historic buildings will be clickable, allowing users to learn about the structures and their architects.


AIA_Mobile

AIA_Mobile



OOH

Local construction areas become contextual advertising spaces, highlighting the legacy of the projects’ architects.


OOH

Local construction areas become contextual advertising spaces, highlighting the legacy of the projects’ architects.


AIA_OOH

AIA_OOH



Buses

Contextual ads on tour buses remind viewers where their favorite buildings came from.


Buses

Contextual ads on tour buses remind viewers where their favorite buildings came from.


AIA_Buses

AIA_Buses



YouTube

Digital ad encourages users to “leave their mark” by saving energy, like architect Thom Mayne, via the brightness of their computer screen.


YouTube

Digital ad encourages users to “leave their mark” by saving energy, like architect Thom Mayne, via the brightness of their computer screen.



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