West Elm

WE_Main

WE_Main



West Elm makes furniture for a variety of spaces, from nooks and parlors to dining rooms and patios. Almost all of them have to potential to be gathering places, which is why we’ve positioned West Elm as an advocate for the shared experience. With “The Neighborhood Project,” we encourage users to recreate an ideal from the American past: the neighborhood as social circle.


West Elm makes furniture for a variety of spaces, from nooks and parlors to dining rooms and patios. Almost all of them have to potential to be gathering places, which is why we’ve positioned West Elm as an advocate for the shared experience. With “The Neighborhood Project,” we encourage users to recreate an ideal from the American past: the neighborhood as social circle.




Microsite

The center of our campaign is a branded micro-site that will get the whole neighborhood together. It allows members to create and promote events within a private, localized social network based on where they live. Invite templates include good, old-fashioned staples like “The Superbowl party,” “the backyard barbecue,” and “4th of July in the Pool.” Photos of the users’ home decor, including furniture, live in their profiles.


Microsite

The center of our campaign is a branded micro-site that will get the whole neighborhood together. It allows members to create and promote events within a private, localized social network based on where they live. Invite templates include good, old-fashioned staples like “The Superbowl party,” “the backyard barbecue,” and “4th of July in the Pool.” Photos of the users’ home decor, including furniture, live in their profiles.






Print


Print


WE_Print_1

WE_Print_1

WE_Print_2

WE_Print_2

WE_Print_3

WE_Print_3



Online

Digital ads drive users to the microsite, with messages that promote the idea of socializing locally.


Online

Digital ads drive users to the microsite, with messages that promote the idea of socializing locally.




WE_Online_2

WE_Online_2

WE_Online_3

WE_Online_3

share on